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Designer: Gabriela Pradas

Client: Inhance - Miami, FL

Project: Integrated Brand System

Background: Inhance is a company dedicated to teaching happiness to improve people's life and companies' productivity through growth and personal development using a systematic methodology that begins with the internal self, improving the way in which each individual interacts with others, and as a consequence, helping entire communities or companies.

Objective: The objective was to create the Corporate Identity developing the brand's Look & Feel, message, and voice. Design the logo and create a basic brand system. Design a corporate website, business cards, and marketing materials.

Solution: Designed a logo that suggests organic and infinite growth from the inside out. An energetic color palette, happy yet sober, and a font that is open, friendly, and easy to read.

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