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Designer: Gabriela Pradas

Client: Sofia's Hope - Miami, FL

Project: Logos, Basic Corporate ID Guidelines

Background: Sofia's Hope is a non-profit organization dedicated to raising childhood cancer awareness, fund childhood cancer research and advances in treatment, and offer programs that enhance the quality of life of children with cancer.

Objective: With a limited budget and base on the existing logo and corporate color (green), build up the brand, and create logos for all major fundraising events and programs.

Solution: Inspired by the butterfly in Sofia's Hope logo, created a group of butterflies as a graphic element to use for all communications. Chose a font family to give consistency to the brand, created a color palette, attribute colors from the palette to each event and program, and use butterflies as a constant element in all logos connecting back to Sofia's Hope.

Other projects include Newsletter, T-Shirts, Brochure, etc.

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