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Designer: Gabriela Pradas

Client: Sofia's Hope - Miami, FL

Project: Logos, Basic Corporate ID Guidelines

Background: Sofia's Hope is an organization dedicated to raising childhood cancer awareness, fund childhood cancer research and advances in treatment, and offer programs that enhance the quality of life of children with cancer.

Objective: With a limited budget and base on the existing logo and corporate color (green), build up the brand, and create logos for all major fundraising events and programs.

Solution: Inspired by the butterfly in Sofia's Hope logo, created a group of butterflies as a graphic element to use for all communications. Chose a font family to give consistency to the brand, created a color palette, attribute colors from the palette to each event and program, and use butterflies as a constant element in all logos connecting back to Sofia's Hope.

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