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Bio

I am grateful for being able to do what I love and have worked with good people and great brands.

I started my career as a graphic designer in Caracas, Venezuela, for clients such as PDVSA and its subsidiaries, Museum of Contemporary Art Sofía Imber, and Consolidado Cultural Center.

I transitioned to New York to work for Harper’s Bazaar Magazine and later for The Bravo Group, a division of Young & Rubicam, rising to Associate Creative Director to manage the Hispanic Direct Marketing creative team. During my time in Bravo, I developed communications for AT&T, U.S. Postal Service, Columbia House, H&R Block, and Showtime en Español. My work also covered Print, POP, OOH, and interactive.

I moved to Miami and worked as a freelancer with Ad Agencies such as McCann Erickson/MRM Group, Ogilvy, Zubi, Y&R Latin America, and The Bravo Group, with clients such as Telefónica, Terra, Ford, AT&T, Sears, and ClubMed.

I joined Blanquier, a boutique-style agency, from its inception to develop the creative department serving as Creative Director for over eight years. I played a central role in acquiring clients such as General Mills, AXA, IPTV Americas, and Remington, growing some of these accounts into regional accounts.

Throughout my career, I have worked as a freelancer creating corporate identities, collateral materials, print ads, advertising campaigns, direct marketing, web design, and art catalogs for clients such as Emergia, GOLTV, CIFO, Scotiabank, PriceSmart, Club Med, Bally Total Fitness, among others.

As I continue to serve my clients, I am working on a new venture as a co-founder of Felicity. Our mission is to design and produce different products to promote well-being, happiness, peace, and love; ignite creativity, and bring joy into this world.

I am a graduate of Rhode Island School of Design and have attended advanced courses at the Parsons School of Design in New York City. I have also worked with incredibly talented colleagues and clients, and I look forward to continuing to create in collaboration.

Clients I have worked with:

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Let's Work Together :)
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RISD Alumni

© 2020 All Rights Reserved. Created by Gabriela Pradas.