Background: Ford is a Motor Company providing transportation solutions to their customers.

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Objective: Promote a new Ford vehicle line and drive sales in the US Hispanic market. A special promotion to target and recognize the US Hispanic Chamber of Commerce members and businesses.

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Solution: Direct Marketing promotion offering cash incentives with purchase. Develop Self-mailers and Postcards, offering a $250 BP Gas Gift Card with the purchase of a new Ford vehicle. Design a 3-page magazine Insert offering a $750 certificate towards the purchase of a new Ford vehicle for members or businesses affiliated to the US Hispanic Chamber of Commerce.