Designer: Gabriela Pradas
Client: Aristóteles Brewery - Mexico
Background: Aristóteles Brewery is an artisanal beer producer in Mexico City.
Objective: The objective was to design a label for the Brewery's new Mandarin flavor Wheat Ale and to unify the look of all labels to have them recognized under the same brand.
Solution: Made graphic elements from the Tangerine's slice and leaf to design a Kaleidoscope like image for a playful and light effect. Selected a font and created a design structure that worked for all labels. Updated the information, font, layout and size on existing labels to match the new.