Background: Aristóteles Brewery is an artisanal beer producer in Mexico City.

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Objective: The objective was to design a label for the brewery’s new Mandarin-flavored wheat ale and to unify the look of the existing labels so they can be recognized under the same brand.

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Solution: Created a vector-based abstraction of a tangerine slice and leaf to design a kaleidoscope-like image with a playful, light effect. Selected a font and developed a design structure that works across all labels. Updated the information, typography, layout, and sizing on existing labels to match the new design.