Background: Betty Crocker Baking and Cake Mixes is a line of products that offer solutions for the modern family.

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Objective: To create a print ad campaign for the Latin American and Caribbean markets highlighting how easy and delicious Betty Crocker baking products are.

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Solution: Using the concept of time, created a visual with a beauty shot of the finished product, a graphic element resembling a timer, and a motion effect to convey how delicious Betty Crocker baking products are, and how fast and easy they are to prepare.