Background: Novel Technology LLC. is the world Licensee for the use in Paint and Coatings of the Patented technology for the manufacturing of ZT™, the world’s first Algae Based Organic Visco Elastomeric Polymer and Thermal Insulator.

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Objective: Create a logo for Novel Technologies and Quality Seal for Zero Thermal to identify products made with ZT technology. Design business cards and sales material.

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Solution: A typographic logo for Novel playing with the concept of cutting-edge technology. A color palette inspired by the sea referring to its algae-based technology and keeping a sober corporate look. The ZT Quality Seal simple and easy to apply to any media.