Designer: Gabriela Pradas

Client: Felicity - Miami, FL

Project: Logo and Product Line

Background: Felicity is a company dedicated to offering different products that promote well-being, love, and happiness, inspire and ignite creativity, and bring peace and joy into this world.

Objective: Design a Logo. Conceptualize, develop, and design graphics to launch a new line of T-Shirts. Create the Look & Feel and design labels and packaging for Felicity’s new Line of Essential Oils. Develop ideas and design graphics for a variety of products to offer to corporations.

Solution: A typographic logo that is recognizable using special characters and ligatures to make it playful, memorable, and easy to implement in different media. A new line of T-Shirts with graphics conveying powerful messages and visuals. New color-code Essential Oil labels with a simple and elegant design.