Work

Designer: Gabriela Pradas

Client: Dayanna Valenciano - New Jersey

Project: Integrated Brand System

Background: Dayanna Valenciano is a coach and energy healer. She offers a range of coaching programs such as An Inward Journey, Soul Alignment, and Energy Healing & Body Wellness. 

Objective:
The objective was to develop the Brand establishing the message and look & feel. Design a logo, and create a basic brand system. 

Solution:
The final result communicates how personal development is an intimate process that requires the individual to go inwards and break into the many layers of preconceived ideas, fears, and traumatic experiences to reach their essence and purpose. The Look & Feel is clean, calming, trusting, and gentle, inviting the viewer to go in.