Designer: Gabriela Pradas

Client: Dayanna Valenciano - New Jersey

Project: Integrated Brand System

Background: Dayanna Valenciano offers a range of coaching programs such as Awaken, Biz with a Soul, and Feed Your Soul Journeys retreats.

Objective: Develop the Brand establishing their message, and look & feel. Design a logo, create a corporate color palette, choose a corporate font, and create a basic brand system.

Solution: Communicate how personal development is an intimate process that requires to go inwards and break into the many layers of preconceived ideas, fears, etc. until they reach the core of their essence. The Look & Feel is clean, calming, inviting, trusting, and gentle.